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Persuasion

How To Use Rhetoric to Get What You Want

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How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of rhetoric and shares some tips for engaging an audience using ethos, logos, and pathos in your next speech.

If you want to investigate a little further, try John Zimmer’s article Ethos, Pathos, Logos – The Three Pillars of Rhetoric.

Lesley Barringer
Lesley designs presentations at The Message Business, and is part of the team at Presentation Guru. She loves Prezi and PowerPoint - when they are used well!
Lesley Barringer
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