Persuasion
How to Use Rhetoric to Get What You Want
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of rhetoric and shares some tips for engaging an audience using ethos, logos, and pathos in your next speech.
If you want to investigate a little further, try John Zimmer’s article Ethos, Pathos, Logos – The Three Pillars of Rhetoric.
Lesley Barringer
Director at The Message Business
Lesley designs presentations at The Message Business, and is part of the team at Presentation Guru. She loves Prezi and PowerPoint - when they are used well!
Latest posts by Lesley Barringer (see all)
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- How to Use Rhetoric to Get What You Want - 8th February 2017