Understand your Audience

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The Ricky Gervais Lesson – If You’re Going to Offend, Do It on Purpose
Ricky Gervais, the overexposed English comedian, writer, and actor, hosted Hollywood’s Golden Globes for the fifth time. His four previous appearances as...
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How to Encourage Audience Engagement and Follow-Up Questions
Have you ever had a realisation mid conversation that you’ve completely misread the people you are talking to and said the wrong...
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Scientific Presentations – It’s All About the Data… or Is It?
When I offered to a friend, who is still active in academic research and at the time was searching a new position,...
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How Great Presentations Can Help to Recruit Top Talent
In 2018, the U.S. Labor Department reported an impressive 6.6 million job openings. Given these figures, it’s not surprising at all that the...
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3 Habits That Will Take Your Presentation Skills to the Next Level
There are lots of articles on here that will help you build a strong foundation as a public speaker: articles to help...
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How to Use Data Analytics in Your Presentation
Simply put, data analytics is the close examination of all observable data in order to draw valuable conclusions with which an organisation...
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Why It’s Important to Do Your Homework Before You Present Overseas
I once presented a video of Sir Ken Robinson who was sharing a personal story of his son’s school play, in which...
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So You Speak English – What If Your Audience Doesn’t?
Anyone who speaks to international audiences in English faces a particular set of challenges that can affect their confidence, and their competence....
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Sawubona: ‘See’ Your Audience
According to the popular adage, “seeing is believing.” In other words, if you see something yourself, you will believe it to be...
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How Can You Improve Your Sales? Ask These Questions
If there’s one key learning that will improve your sales conversations, it is this: Sales is an iceberg, not a mountain Too...
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Persuasive Presenting: 3 Strategies for More Effective Leadership
Internal communications require just as much care and attention because what – and how – we communicate to our teams is ultimately...
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If You Don’t Understand What the Audience Wants…
If you don’t understand what the audience wants, you can’t be relevant. If you can’t be relevant, you won’t be interesting. If...

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