If you don’t understand what the audience wants, you can’t be relevant.
If you can’t be relevant, you won’t be interesting.
If you aren’t interesting, you won’t be heard.
If you’re not heard, you’ll be forgotten.
If you’re forgotten, you’re done.
On his blog Manner of Speaking, John Zimmer, international speaker, public speaking coach and trainer, runs a regular feature Quotes for Public Speakers. But one this week caught our eye. You can read more great quotes here.