All posts tagged "Create Powerful Messaging"

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Message
The 4 Most Important Steps When Preparing Your Speech
Preparation is the key to a good speech or presentation The best speeches and presentations – the ones that are delivered effortlessly; the...
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Storytelling
How To Become More Deeply Connected and Widely Quoted
We recently wrote about the Ladder of Abstraction, where combining big picture messages with granular details is the key to delivering a powerful...
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Persuasion
How The Ladder of Abstraction Can Help The Public Speaker
Why a Ladder of Abstraction? The purpose of a speech is to move people to action. You point an audience to a...
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Persuasion
Introducing the Straw Man Fallacy – How to Kill the Big Bad Wolf
This article is co-authored by Peter Paskale. As a presenter, the ability to persuade is imperative, but as an audience member, so is...
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Pitches
The 3 Keys to Acing the Pitch – ANY Pitch!
In our ‘10 Pillars of Public Speaking‘ series, we talk about Aristotle’s pillars of rhetoric, outlining the importance of emotion in persuasion....
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Build Real Impact
Lessons from a TEDx Event
TED and TEDx are must-have masterclasses for anybody wanting to learn how to present well. John Zimmer, one of the core members...
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Persuasion
Ethos, Pathos, Logos – The Three Pillars of Rhetoric
John Zimmer is a well known writer, speaker and coach in the art of speaking well. He’s also a founder of Presentation-Guru.com...
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Build Real Impact
When it Comes to Presentations – Less is More
Michael Sinnhuber is an experienced presentation designer, speaker and entrepreneur. We’re proud to have him as a part of our team at...

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