Design Principles

How Your Images Can Tell Your Story For You

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There are valuable lessons for the presentation designer in Molly Bang’s wonderful book, Picture This: How Pictures Work. It was written to show ‘how the visual composition of images works to engage the emotions’ and has greatly influenced the way artists, illustrators, reviewers, critics and readers look at and understand art. But the presentation designer can also take away many insights on how graphic elements can be used as a great storytelling tool.

Vivek Singh has neatly summarised 8 key points to bear in mind when designing your next presentation in this concise but well illustrated post, What Makes Some Visuals More Exciting Than Others? Number 2 demonstrates a clear principle, but 4 and 8 show how this can be used to convey your message so much more effectively.

To read the post in full and see his convincing examples, click here.

Rosie Hoyland

Commissioning Editor at Presentation Guru
Rosie was the Commissioning Editor at Presentation Guru. She is a writer and content creator and has worked for many years as a print and digital designer.

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