Eye Contact is the Key to an Effective Presentation

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How do you build rapport during any conversation, let alone presentation? Eye contact.

But have you ever tried concentrating on establishing and holding eye contact? Before long you just feel weird. Nonetheless studies repeatedly show the importance of the eyes in connecting with people – whether it be with one person in a conversation, or an entire audience.

They don’t even have to be real eyes. In one study, researchers found that when characters on the cereal package make eye contact with consumers, consumers feel more positive feelings towards the product and were more inclined to purchase it!

In this post from the team at SlideGenius, they argue that, although it may feel weird to start with, it’s worth persevering as, sooner or later, you’ll get used to the peculiar sense of connection that comes with making eye contact with your audience. The gains in concentration, authority and engagement will make it all worthwhile.

There are definitely things to bear in mind, though, but you can find it all out here: Eye Contact is the Key to an Effective Presentation

Rosie Hoyland

Commissioning Editor at Presentation Guru
Rosie was the Commissioning Editor at Presentation Guru. She is a writer and content creator and has worked for many years as a print and digital designer.

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