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The Ultimate Guide to AI Tools: Part 1

Jim Harvey

The Ultimate Guide to AI Tools:

In our previous post in our Ultimate Guide to AI tools, we promised to do all the heavy lifting for you. We have spent the last six months exploring all the AI tools available to creators to help them boost their profiles and businesses.  AI tools are now indispensable for content creators, entrepreneurs, and business owners. They will increase your productivity by at least 100 per cent. This comprehensive guide evaluates six leading AI platforms, examining their strengths, limitations, and ideal use cases to help you make informed decisions for your business. This article introduces the fundamental principles of using AI effectively and the first three products we have trialled extensively.

In PART 2 we go on to explore the last three recommendations:

Then, in PART 3,  we give you our conclusions and costed recommendations on how to build your ultimate AI tech stack.

Using AI Tools Effectively

Think of ChatGPT and all of these tools as if they were a willing but directionless chef. Someone who will cook anything you want but needs clear guidance to do the job well. If you ask him to “Make me a delicious breakfast,” she’ll whip up something extravagant. But that mountain of fat, protein, and fried food might not be what you really wanted. Next time, tell her exactly what you have in mind. Something like:

“Make me a high-protein, low-fat breakfast with no more than 400 calories and 30 grams of fat. Make sure it balances all my macros and features eggs, tomatoes, and gluten-free bread. Use only fresh and free-range ingredients—no processed foods. Serve it on the best plates we have and make sure that it is ready for 9am. Oh, and if anything is unclear please ask questions if you need any further guidance.”

See the difference?

Prompt Writing is the KEY to using all of these tools well.

When writing prompts, be specific. Describe your goals clearly: What do you want? How should it look, sound, or feel? Are there any must-haves or don’ts? The more details you give, the closer you’ll get to the output you want.

Remember, every AI tool you use is eager to help but needs direction to do it well. Only when your prompt game is good can you tell whether the tool is worth the money. Treat your prompts like orders to a chef, and you’ll get results that hit the mark every time! Now let’s look at these tools in a little detail.

Content Creation and Strategy Tools

Use these tools to help you research, strategise and lift the foundations of your business to the next level of authority. In this set of posts we will look at six of the best sites that we have tested in the last 12 months. Here are the 6 sites that we will explore:

  1. Chat GPT – The source of all that is good in AI.
  2. Claude AI from Anthropic – The best long-form writing tool we have found, and we’ve tried a lot!
  3. Gamma AI – The best document, presentation and website AI tool on the market.
  4. NotebookLM – Google’s free detailed research, analysis and podcast tool.
  5. Midjourney – An amazing image generator for high-quality, professional images for all uses.
  6. ElevenLabs – Turn your text into speech for all of your podcasts, videos and audio content.

Tool 1: ChatGPT (OpenAI) See more here

We have used Chat GPT extensively over the last year to help us in every aspect of our business. We have used it to:

…and a hundred others things. Chat GPT has become a reliable team member for $20 a month. It’s that good!

Price Range: $20/month for Plus, $20/month for Team version – though the team version is good for collaboration it has a minimum of 2 subscriptions (so $40 per month minimum).
Best For: Versatile business tasks, content ideation, and problem-solving

Chat GPT Strengths:

Limitations:

Ideal For:

Tool 2: Claude AI (Anthropic)

Claude has become our great writing friend. The quality of output is excellent (if you provide good prompts and clear output instructions). You can use it like ChatGPT Canvas – and have an ongoing dialogue with it so it feels like you’re collaborating with a capable peer in creating anything from a written and costed proposal for clients, to the outline and editing of a novel. It can be pedantic, but usually only when you’ve delegated something to it too quickly and haven’t really explained your thinking.

Price Range: Free (Basic), $20/month (Pro)
Best For: Long-form content, analysis, and creative writing

Strengths:

Limitations:

Ideal For:

Tool 3: GammaAI

Utterly brilliant. Gamma has become my favourite tool for turning dull text into beautiful documents, presentations and even websites. I created the new version of my business website using Gamma as part of the test. It looks amazing and I can edit it from my iPhone to a professional standard.

Price Range: Free (Basic), $10/month (Pro)
Best For: Professional presentations and interactive documents

Gamma Strengths:

Limitations:

Ideal For:

In the next post we cover the last 3 AI Tools in our tech stack:

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Jim Harvey

Managing Director at The Message Business
Jim is a serial entrepreneur and the MD of The Message Business, a company which helps international and FTSE 100 companies sell themselves, and their products more effectively. Jim has many years of experience speechwriting, presentation coaching and motivational speaking, all over the world.
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