Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
£24.95 (as of 14th February 2018, 1:45 pm)
& FREE Shipping.
Usually ships in 24 hours
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
– Define culture and values
– Engender creativity and innovation
– Foster collaboration and build relationships
– Provide coaching and feedback
– Lead change
– And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg’s, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
A Sale Is A Love Affair: Seduce, Engage & Win Customers’ Hearts£17.00 (as of 14th February 2018, 1:30 pm) & FREE Shipping. Details Add to basket
Create and Deliver a Killer Product Demo: The Complete Guide to Wow Your Customers
£26.00(as of 14th February 2018, 1:30 pm) & FREE Shipping. Details Add to basket
Presentation Genius: 40 Insights From the Science of Presenting (Teach Yourself)£16.99 (as of 14th February 2018, 1:30 pm) & FREE Shipping. Details Add to basket
slide:ology: The Art and Science of Creating Great Presentations
£34.99(as of 14th February 2018, 1:30 pm) & FREE Shipping. Details Add to basket