Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
£24.95 (as of 6th December 2017, 8:15 pm)
& FREE Shipping.
Usually ships in 24 hours
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
– Define culture and values
– Engender creativity and innovation
– Foster collaboration and build relationships
– Provide coaching and feedback
– Lead change
– And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg’s, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Give Your Speech, Change the World: How To Move Your Audience to Action
£22.00(as of 6th December 2017, 8:00 pm) & FREE Shipping. Details Add to basket
Presentation Genius: 40 Insights From the Science of Presenting (Teach Yourself)£16.99 (as of 6th December 2017, 8:00 pm) & FREE Shipping. Details Add to basket
How to be a DIVA at Public Speaking: The step-by-step system to engage your audience and present with confidence£11.99 (as of 6th December 2017, 8:00 pm) & FREE Shipping. Details Add to basket
Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
£35.00(as of 6th December 2017, 8:15 pm) & FREE Shipping. Details Add to basket