The power of story is the ability to connect with people on an emotional level.
Following on from Sims Wyeth’s article on storytelling as the secret weapon for business leaders and public speakers who want their listeners to hear, understand and remember their ideas, we draw your attention to an excellent series of lessons on The Art of Storytelling. This is a collaboration between the Khan Academy, Pixar and Disney, and The Art of Storytelling highlights the simple truth that:
No amount of technology will turn a bad story into a good story
or as Garr Reynolds has said, “This is a lesson for all storytellers. It is not about your visuals, and certainly not about the software tools you used to make those visuals. Visuals matter. Visuals are important. But no amount of stunning visualization is going to save a story with a bad design or a presentation that is poorly thought out”.
The lessons are being released over a period of time, but those that have been published so far – We are all Storytellers, Character, Structure and Visual Language – will give the business presenter a great start.
Find out more here: Pixar Studios Offers Free Storytelling Lessons Online.